Campaign Strategy
A written plan built around your district, your voters, and your path to the number you need.
- Race and district analysis
- Vote goal and targeting
- Budget and timeline
Political strategy & campaign consulting
Campaigns that win start with a plan.
JRC Political helps candidates and causes build a clear strategy, a message voters remember, and a campaign that runs on schedule from launch to Election Day.
Who I work with
- First-time candidates
- Incumbents
- Ballot measures
- Advocacy groups
JCHeadshot goes here
About
Joanna Cattanach
Founder & Principal Consultant
Every campaign is different, but the ones that win share the same things: a candidate who knows why they're running, a message that fits the district, and a plan the whole team can follow. Joanna works side by side with her clients to build all three.
[One or two sentences on her experience: races worked, roles held, or results she's proud of.]
- [00]Years in politics
- [00]Campaigns advised
- [Region]Home base
Services
What I can do for your campaign
Hire me for the full campaign or for one piece of it. Every engagement starts with a conversation about your race and what it will take to win.
Messaging & Media
A clear story about why you're running, told the same way on doors, in mail, online, and in interviews.
- Core message and talking points
- Press releases and media outreach
- Mail and digital content
Candidate Coaching
Preparation for the moments that decide races: debates, forums, endorsement interviews, and tough questions.
- Debate and forum prep
- Interview and media training
- Stump speech development
Campaign Management
Hands-on support that keeps the plan moving week to week, so you can focus on meeting voters.
- Field and volunteer planning
- Fundraising call time structure
- Weekly check-ins and tracking
Approach
How we'll work together
A simple process, so you always know what's happening and what comes next.
Listen
We start with a free consultation about you, your race, and your goals. I ask a lot of questions.
Plan
I put together a strategy with clear priorities, a timeline, and the numbers you need to hit.
Execute
We put the plan to work and adjust as the race changes, with regular check-ins until Election Day.
[A short quote from a past client about working with Joanna. One or two sentences works best.]
Contact
Let's talk about your race.
Tell me a little about your campaign and I'll follow up to set up a free consultation.